Starbucks: the big picture
As a part of the the corporate image of going green and saving mother earth Starbucks is enticing coffee drinkers everywhere to join them ... yes, come over to the dark side. It's a great idea, let's save some paper cups (because you they don't grow on trees!) and some trees. In fact invest $10 get yourself a nice travel mug and use it 365 days a year.
Free coffee! Bring your own cup! Gogogo!
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